The sighting of a “We Are Penn State” bumper sticker recently started me thinking: Every sticker, paw logo, and Nittany Lion golf club cover reflects Penn State’s success in building people’s enthusiasm for branding themselves with this institution. It’s considered an honor to support the university, to promote publicly, “I love Penn State!”

But as accusations, convictions and cover-up details have unfolded in the Jerry Sandusky scandal, the wider Penn State community has had its sense of branding shaken. What does it mean to identify oneself with Penn State now, in a time when the university’s character reeks more than usual of cronyism and a distorted perspective of “humane” action?

Read my full blog on The Huffington Post here.

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